How to add a comparison to your reports in Google Analytics 4

By Lorna Walker / May 16, 2024

This video shows you how to add a comparison to a report in Google Analytics 4, enabling you to see two (or more) subsets of your data side by side. We’ll look at how to use Google’s pre-built selection of comparisons and how to set up your own bespoke comparisons.

About The Author

Lorna Walker

"I've been working in digital marketing for more than 20 years now, both running campaigns for myself and my own businesses as well as working on behalf of clients. I particularly enjoy helping clients learn how to take control of different aspects of their digital marketing themselves, making the best use of the tools that are available to them and getting them out from under reliance on developers and agencies to do things for them, empowering them to do these things themselves."