How to add a filter to your reports in Google Analytics 4

Sometimes it is handy to be able to add a temporary filter to a report in Google Analytics 4. For example, you may want to just have a look at patterns in traffic that has come from a particular source – just your organic search traffic, say, or just traffic that’s come from your Google Ads campaigns. Perhaps you want to look at only traffic from a particular geographic region, or just traffic that’s come in from people using mobile devices.

In this video Lorna shows you how to quickly and easily add a filter to a Google Analytics 4 report.

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